Genuine Design Scholarship Competition

January 19, 2010

M2L ANNOUNCES 2010 GENUINE DESIGN SCHOLARSHIP COMPETITION

Teaching Tomorrow’s Design Leaders the Importance of Design Integrity

(New York – January 2010) For the past twenty years furniture importer and distributor M2L has been dedicated to finding and sourcing truly iconic pieces that define the classic modern aesthetic. In addition to promoting and protecting design authenticity through its sister site, GenuineDesign.com, M2L will also give away $8,500 in scholarships through the second annual Genuine Design Competition. Developed in conjunction with Ruth Lynford, founder of New York Eleven, to educate students about knockoffs and their harmful impact on the design industry, the 2010 Genuine Design Competition is now open to design students across the country.

Michael Manes, the founder of M2L, developed the Genuine Design campaign to serve as a design industry watchdog. According to Manes, “Intellectual property isn’t protected in the realm of furniture and design like it is in other industries.” Adding, “It is up to the next generation of designers to continue the fight for equal rights.” Whether informing consumers how to avoid fraud or teaching designers the difference between inspiration and imitation, M2L believes it all begins with education.

Fittingly, the 2010 M2L Genuine Design Competition is based around the concept of a Public Service Announcement. Students are asked to create a video, up to four minutes long, on the topic of genuine design and why furniture designers deserve the right to protect their work against knockoffs. Entrants must currently be enrolled as an undergraduate or graduate student at an accredited university in the U.S. and pursuing a degree in a design-related field. Additional background information and digital entry form are available on www.genuinedesign.com. The deadline for submission is March 5, 2010.

Student entries will be reviewed by a jury of top design journalists including: Sarah Rich, senior editor, Dwell; Laurel Petriello, web editor, Interior Design; Nicole Haddad, design editor, New York Spaces; and Karen Shalett, editor in chief, DC Modern Luxury. Judging will be based on originality, quality of content and impact of message. Four students will be selected to receive scholarships of $3500, $2500, $1500 and $1000, respectively.  The winners will be announced at the end of March and honored at an event in M2L’s new Manhattan showroom. The winners’ videos will also be featured on the Genuine Design website.

About M2L

Founded in 1992, M2L distributes authorized and licensed modern designs from Europe. M2L has introduced a myriad of iconic designers to the American market, that include: Josef Hoffmann, Eileen Gray, Walter Gropius, Eero Aarino and Pierre Paulin, as well as today's design stars like Paolo Piva, Patrick Norguet, Norman Foster, Eoos, Pearson-Lloyd, Jeff Miller and more.  M2L products can be seen on their website as well as their three showrooms: 215 East 58th Street, NYC 10022, 3334 Cady's Alley, Washington DC 20007 and 104 Boylston Street Boston, MA 02116.  For more information, contact them at 800-319-8222800-319-8222 or visit www.m2lcollection.com.

About New York Eleven

Founded by Ruth Lynford, New York Eleven is a collaboration of New York State educational institutions offering four-year programs in interior design. Its goal is to raise awareness of the complexity and responsibility of the Interior Design profession. Each year, participating schools exhibit their thesis projects at the Legislative Building in Albany, New York as well as in New York City, which provides an opportunity for industry partners, designers and future designers to meet.

Media Contact: Chris Abbate/Kristin Coleman

Novità Communications

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